Launch Your Next Big Idea the Right Way

You’ve poured everything into building your business—late nights, long hours, and all the hustle. But chasing leads shouldn’t be your full-time job.

This free course shows you how to create a lead magnet that works for you—bringing in the right people, automatically—so you can focus on what really matters: growing with clarity, not chaos.

What is a Lead Magnet?

Launching a new product isn’t just a big announcement or turning on your website.

It’s a strategic process—a carefully crafted journey that takes your idea from “just a concept” to “people are buying this and loving it.”

  • Validating Your Idea: Making sure people actually want what you’re building.

  • Strategic Planning: Setting the right goals, timelines, and tasks before you even start promoting.

  • Organizing the Pieces: Your team, your tools, your assets—everything in sync.

  • Crafting a Story: A launch without a story is just noise. Your story is what sells.

  • Choosing the Right Channels: Paid, organic, partnerships—where you show up matters.

  • Tracking & Tweaking: Knowing what’s working (and what’s not) so you can optimize in real time.

This course isn’t about “one-size-fits-all” launch advice.

It’s about helping you launch your product your way—with a framework that works.

What Happens If You Don’t Know How to Launch Properly?

Let’s be real for a second.

Nobody plans a launch thinking, “Yep, I’m gonna wing it and crash.

”But that’s exactly what happens when you skip the prep and just push “go.”

Here’s what we’ve seen over and over:

  • You get halfway in and realize… your audience isn’t actually ready.

  • Your team is scrambling, your message is scattered, and no one knows who’s doing what.

  • You spend money on ads that don’t convert, pages that don’t sell, and emails that no one opens.

  • You second-guess everything—while watching your competition fly past you.

Failure of Lunching a new product
Examples of Lead Magnets

In fact, Harvard Business School research shows that 95% of new products fail​.

And it’s rarely because the idea was bad—it’s because the launch was broken.

But here’s the truth: you can avoid all of this.

This free course shows you:

  • Where launches go wrong (and how to catch it early)

  • The exact system we use to help small business owners launch like pros

  • How to save time, energy, and sanity from Day 1

You don’t need another marketing myth. You need a launch roadmap that works.

Why Take This Course?

What Makes This Course Different?

There’s no shortage of advice out there.

Everyone’s got a checklist. Everyone’s got a “3-step method.”

But most of it? It's vague, scattered, or just flat-out theoretical.

This free course was built differently—because it was built by Kyrios. And that means:

Launch with the Right Tools

This isn’t just a course—it’s your blueprint for combining strategy with the exact tech stack Kyrios clients use to organize, automate, and sell effectively.

Think: automation workflows, pipeline tracking, team communication, marketing systems... all in sync.

Clarity Over Complexity

We break it down in simple, conversational lessons (no jargon here) so you actually understand and apply it—whether you're tech-savvy or not.

Real-World Frameworks

Not academic fluff. You get practical, step-by-step processes tested by small business owners who are actually doing this. It’s built to help you move fast, not guess.

Created for Busy, Ambitious Business Owners

Not academic fluff. You get practical, step-by-step processes tested by small business owners who are actually doing this. It’s built to help you move fast, not guess.

It's 100% FREE course

Bonus: It’s 100% Free


We could’ve charged for this, but we didn’t.

Why? Because when you win—we win too. This isn’t just a course. It’s the first step to building the kind of launch—and business—you’ll be proud of.

What Are the Benefits of This Course?

This isn’t just about launching a product.

It’s about doing it right—without the stress, the guesswork, or the chaos that usually comes with it.

Here’s what you’ll walk away with:

  • Clarity

    No more wondering what to do next. You’ll get a clear, step-by-step system that shows you how to prepare, promote, and track a launch that actually works.

  • Control

    You’ll learn how to organize your team, tools, timelines, and messaging—so nothing slips through the cracks, and everything stays on track.

  • Confidence

    Launch day won’t feel like panic. You’ll know you’re ready—because you’ve planned the right way, built the right story, and set the right systems in motion.

  • Momentum

    You’ll gain tools that not only help you launch now—but also lay the groundwork to launch again, grow faster, and scale without breaking your business.

  • Peace of Mind

    No more duct-taped tools or 2 a.m. Google searches. You’ll be launching with systems built for real-world results—powered by the Kyrios philosophy: simple, smart, sustainable.

Journey to successful Product launch

And did we mention it’s 100% free? Because the first win should never be hidden behind a paywall.

Why Kyrios Made This Course?

We’ve seen it too many times...Great ideas fall apart—not because the product wasn’t amazing, but because the launch was a mess.

And honestly? That hit home for us. Because Kyrios was built by entrepreneurs, for entrepreneurs.

People who know what it’s like to juggle 10 tools, fight through marketing noise, and launch things with nothing but hope and hustle.

We built this course because we believe every business owner deserves a launch that works.

Here’s What We Believe:

  • You don’t need a marketing degree to launch like a pro—you just need the right steps.

  • You shouldn’t have to pay a consultant $10k to get organized—you just need a proven framework.

  • You shouldn’t launch alone—you should launch with a system (and support) that grows with you.

This course is your first step into that system. It’s short. It’s powerful. It’s free.

Let’s Launch Your Next Big Thing—Together 👇