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Creating relevant marketing messages for your target audience is more important than ever in today's digital age. Creating buyer personas can help you better understand your target audience and create... ...more
Email Marketing
May 11, 2023•5 min read
Email marketing is an essential tool for businesses. Through email marketing, you can unlock the power of email to grow your business, gain leads, improve communication, and engage customers. ...more
Email Marketing
May 02, 2023•6 min read
Many businesses, when they hear a mistake has been made on their part, try to avoid the issue and hope it goes away, but ignoring the problem will never fix it. When you admit mistakes, customers may ... ...more
Reputation
April 10, 2023•5 min read
The difference between reviews and testimonials is subtle, but the way companies use them can have a great impact on traffic to their business and sales. Learn the similarities and the differences and... ...more
Reputation
March 17, 2023•5 min read
Word Of Mouth Business Has Changed Drastically Over The Last Few Years ...more
Reputation
February 08, 2023•3 min read
No one likes to get negative reviews. They are bad for your online reputation and often drive potential customers and profit away. It may be tempting to ignore them or send a heated reply, but neither... ...more
Reputation
February 07, 2023•9 min read
Negative reviews can impact your business in a multitude of ways, both positive and negative. Positive reviews will make it more likely for customers to purchase from you, while negative reviews can m... ...more
Reputation
January 06, 2023•9 min read
Word-of-mouth marketing is considered the most valuable form of marketing there is. It is said that consumers trust the words of their friends and family more than any marketing a company produces. ...more
Reputation
December 19, 2022•5 min read
Personas should give you a deep, intimate understanding of your customers. Personas, when appropriately used show you who they are, what they want, what their interests are, and their expectations. ...more
Reputation
November 04, 2022•7 min read
Research shows customers are actively searching for amazing reviews. They want to hear from your best customers and from your worst. Get customers to vouch for you and you'll find a simple and straigh... ...more
Reputation
October 14, 2022•11 min read
Many businesses simply want these reviews gone, but it's better to overwrite rather than erase. Create the right kind of relationship and they'll want to stay, lawsuits and litigation becoming a thing... ...more
Reputation
September 21, 2022•10 min read
No matter your industry, quality customer service has become a major differentiating factor for businesses. If your customer service team is not up to snuff, your company will be hemorrhaging revenue.... ...more
Reputation
August 15, 2022•8 min read