Online reviews are must-haves. They're vital because they dramatically reduce risk. They give prospects the persuasive evidence they need in order to trust. If you've neglected online reviews, you're essentially burning money.
Word-of-mouth marketing is considered the most valuable form of marketing there is. It is said that consumers trust the words of their friends and family more than any marketing a company produces.
Negative reviews can impact your business in a multitude of ways, both positive and negative. Positive reviews will make it more likely for customers to purchase from you, while negative reviews can make them think twice.
You can develop enviable relationships with your customers, the kind where customers tell anyone and everyone they meet about your business. Create the right idea and you'll have an army of eager, passionate customers.
