Online reviews are must-haves. They're vital because they dramatically reduce risk. They give prospects the persuasive evidence they need in order to trust. If you've neglected online reviews, you're essentially burning money.
Face the customer/employee conflict where and when it's appropriate. Do that and you preserve both relationships. Take ownership of the situation where you can and you'll realize you have what you need to choose what's best.
The vast majority of customers don’t leave reviews. They don’t offer feedback. There’s a wide variety of reasons but it really comes down to a few common barriers. So, how do you get more customers to write reviews? You eliminate the barriers.
Many businesses simply want these reviews gone, but it's better to overwrite rather than erase. Create the right kind of relationship and they'll want to stay, lawsuits and litigation becoming a thing of the past.
